[Télécharger] Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time de Matt Haig Pdf Ebook
Télécharger Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time de Matt Haig Livre eBook France
Télécharger "Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time" de Matt Haig livre En ligne
Auteur : Matt Haig
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales
Broché : * pages
Éditeur : *
Langue : Français, Anglais
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.
Télécharger Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time de Matt Haig Livres En Ligne
Brand Failures: The Truth about the 100 Biggest Branding ~ Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Matt Haig. Kogan Page Publishers, 2003 - Business & Economics - 310 pages. 3 Reviews. Praise and Reviews `You learn more from failure than you can from success. Matt Haig`s new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.` LAURA RIES, President, Ries & Ries, marketing .
Brand Failures: The Truth About the 100 Biggest Branding ~ Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells .
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