[Télécharger] The Long Tail: Why the Future of Business Is Selling Less of More de Chris Anderson,Christopher Nissley,Hyperion AudioBooks livre En ligne

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Télécharger "The Long Tail: Why the Future of Business Is Selling Less of More" de Chris Anderson,Christopher Nissley,Hyperion AudioBooks PDF Ebook En Ligne

Auteur : Chris Anderson,Christopher Nissley,Hyperion AudioBooks
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales,Marketing,Research
Broché : * pages
Éditeur : *
Langue : Français, Anglais

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world."In short, though we still obsess over hits," Anderson writes, "they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches."

Télécharger The Long Tail: Why the Future of Business Is Selling Less of More de Chris Anderson,Christopher Nissley,Hyperion AudioBooks Livre eBook France

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Long Tail Definition ~ In 2006, Anderson also wrote a book titled “The Long Tail: Why the Future of Business Is Selling Less of More.” The long tail concept considers less popular goods that are in lower demand.

Business Model: Long Tail / Reason Street ~ Deeper Dives into Long Tail Business Models: The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, Wired, 2006.. Power Laws, Weblogs and Inequality, by Clay Shirky, Shirky, 2003.. From Niches to Riches: The Anatomy of the Long Tail by Erik Brynjolfsson, Yu “Jeffrey” Hu, Michael D. Smith, Sloane Management Review, 2006.

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Chris Anderson (writer) - Wikipedia ~ Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More.