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Télécharger "The New Strategic Brand Management: Advanced Insights and Strategic Thinking" de Jean Noel Kapferer PDF Ebook En Ligne

Auteur : Jean Noel Kapferer
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales
Broché : * pages
Éditeur : *
Langue : Français, Anglais

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Télécharger The New Strategic Brand Management: Advanced Insights and Strategic Thinking de Jean Noel Kapferer PDF Ebook En Ligne

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The New Strategic Brand Management - Advanced Insights and ~ Buy The New Strategic Brand Management - Advanced Insights and Strategic Thinking by Jean-Noël Kapferer / 9780749465155 / 2012 from Kogan. Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students.

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