[Télécharger] Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers de Gerald Zaltman livre En ligne
Télécharger Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers de Gerald Zaltman Livre PDF Gratuit 📘 LIRE EN LIGNE 📥 TÉLÉCHARGER Télécharger "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers" de Gerald Zaltman Pdf Ebook Auteur : Gerald Zaltman Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales Broché : * pages Éditeur : * Langue : Français, Anglais Meet the seven samurai of metaphor in this provocative follow-up to 'How Customers Think'. Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a person's thought processes that the person is unconscious of using it. Focusing on the seven metaphors - balance, connection, container, control, journey, resource, and transformation - the Zaltmans show how deep metaphors unconsciously pervade and shape our lives. If we r...